Hi! I'm Anastasia Whyte, a data-obsessed digital strategist with a playbook as eclectic as my Netflix queue. By day, I optimise brands and automate workflows; by night, you'll find me debating cricket tactics, screaming at football highlights, or shamelessly singing along at live concerts (my showerhead is my biggest fan).

When I'm not dissecting consumer trends or leading high-performing teams, I'm probably binge-watching The Big Bang Theory for the 10th time ("Bazinga!"), diving into the upside-down world of Stranger Things, or solving Law & Order: SVU cases before Olivia Benson can. Bonus: I'm a board game fanatic.

18+ Years in Digital Transformation & Data-Driven Strategy

As a leader with over 18 years of experience, I specialise in turning data into dollars and customer insights into competitive superpowers. My track record includes spearheading digital marketing and transformation initiatives for a Caribbean financial giant, turbocharging brands' online presence, and streamlining clunky processes. I lead teams that thrive on innovation; think of me as the "Steve Harrington" of problem-solving.

Blending Consumer Psychology with Process Automation

Armed with a Master's in Applied Psychology and certifications in data analysis and automation, I blend human behaviour with tech to craft data-driven marketing strategies that actually resonate. "Learning keeps you sharp, but unlearning old strategies is how you hit sixes."

My unique approach combines digital transformation consulting, process automation, and consumer psychology to create measurable growth for my clients.

This psychology-meets-tech approach has helped clients increase customer engagement by understanding not just what people buy, but why they buy.

Let’s Collaborate If…

You want a leader who geeks out over pivot tables and plot twists, treats your brand like a championship final, and believes the best ideas come from mixing data with a dash of Big Bang Theory humour. Let’s turn your goals into victories and maybe debate which sport has the better underdog stories along the way.

P.S. I’m currently Google-ing “how to automate my plant-watering schedule". Success rate: TBD.